Maxus & SAIC Commercial

    Share
    avatar
    Windy
    Admin

    Number of posts : 3322
    Points : 4244
    Reputation : 165
    Registration date : 2009-02-02

    Maxus & SAIC Commercial

    Post by Windy on Fri Aug 01, 2014 2:52 am


    SAIC personnel changes & planning commercial sector


    About SAIC personnel layout, printing and outgoing messages.  SAIC Maxus, general manager of Blue Pine, or to assume office SAIC vice president, succeeding retiring Shaw Guopu, unified management, including Maxus, SAIC Iveco Hongyan and Nanjing Iveco commercial vehicles, including business.  However, SAIC insiders say, this is not an official source.  And it is certain that, SAIC Iveco Hongyan Xiong Weiming, general manager, after four years of heavy vehicles featuring business, will also be transferred back to the group, but what specifically appointed positions, is not clear.

    No matter who you are, first, whether the personnel today, let's talk about SAIC heart headache - the commercial vehicle sector.

    The reason that the "heart headache", from SAIC extreme thirst of the blank fields, as China's "most international range of children," the state-owned auto group, if not the full range of product placement, it is a bit unreasonable.  But after a lot of real money invested, but little achievements.  Contrast industry chatted Shanghai Volkswagen , Shanghai GM talked about when appraise the joint venture, such as when, in the autonomous areas of passenger cars and even lead to SAIC, the SAIC commercial vehicles, but it does not seem into the passenger business lively atmosphere.  Sometimes, even become the object of public opinion simply ignored in SAIC huge plate lineage, was passed over.

    Until the emergence of Maxus SAIC commercial vehicles at least appeared in the light vehicle business dawn .  Public opinion has been sleepy, and thus there have been waves.  So, after SAIC Maxus created a miracle surprise, coming from blue pine commercial featuring SAIC, the idea is plausible.

    And many people had talked to most of the people say, just the beginning, for the acquisition from the UK, is not optimistic.  The reason is more vulnerable in the commercial vehicle sector SAIC and SAIC had Ssangyong failed acquisition scenarios.  Like SAIC hope Huizhong in Ssangyong heavy truck technology on the basis of absorption and innovation, and ultimately dropped.

    Once, Jiangling Transit , JAC Star Wyatt ...... all want to change the high-end light commercial monopoly of foreign investment pattern, but only able to do that in the United Kingdom Morgan Maxus acquisition of SAIC technology based on.  September 2011 SAIC Maxus V80 listed in Jiangling Transit and Nanjing Iveco strong monopoly under these two giants, less than two years had been among the first camp, ranked the top three European widebody light commercial vehicles.  Especially SAIC Maxus G10 Executive Business Edition, aimed directly at the Mercedes-Benz Viano , Toyota Al law and other products.

    From SAIC product layout, SAIC Maxus is becoming a rapidly emerging dark horse, and light commercial vehicles will achieve much from the Japanese (after the establishment of the multi-segment model Toyota Hiace trends based on) to switch to the European system.  If we go, there are likely to become China's leader in light commercial vehicles.  Compared view, JAC market capacity is not as SAIC, Transit product platform has limitations, as sibling Nanjing Iveco , whether it is a premium brand or product positioning, are relatively low.

    At the most appropriate time, cut to the most appropriate market, SAIC Maxus's success is that it is good at its best advantage, disruptive innovation rules the commercial vehicle market.

    There are no fewer than 10 people have said to me, in close contact with the SAIC Maxus G10 , the full will find that this is a feeling of passenger cars, compared to domestic counterparts competing products (name omitted here), work well with material, are very delicate, completely subvert the people on "commercial vehicle" concept.  As another example, SAIC Maxus pushing all-digital, modular information platform, is also completely kill passenger cars, this practice, even in the passenger car market, is also still in the exploratory process.

    In fact, in light, medium, heavy, such as different levels of commercial products, light commercial vehicles and passenger car market is the closest.  The light commercial vehicles as passenger cars do, which is actually in line with the needs of this market segment.

    However, SAIC Maxus on behalf of the whole picture and not just only a part of them.  Must admit, SAIC serious lack of commercial operating experience.  Of course, from a global point of view, this is a major issue.  Global Business multiply both overall pretty good, also Mercedes .  For decades, the world of commercial enterprises had no losses and only two, one of Sweden's SKF Virginia, First American Pekka.

    So at SAIC, the commercial do or not do, how to do, is a strategic issue.

    No matter who took the SAIC commercial vehicle market, the most direct, is how to balance SAIC Maxus and Nanjing Iveco competition between the.  It is said that about SAIC Maxus layout, Nanjing Iveco has been associated internal criticism.  SAIC is to wash one is the dark horse of humiliation commercial sector, have a good one is the political background of sales and restructuring plate.  How to take the weight?

    Must be reminded that, in the past two or three years if SAIC Maxus makes greater investment and promotion efforts, including marketing , channels, products, research and development, etc., you will lose the opportunity to become market segments "leader".

    The challenge is more realistic, SAIC Iveco Hongyan exactly how to do in the field of heavy-duty truck?  Hongyan Automotive SAIC before being incorporated into the system to achieve the New Year sales over 30,000 units results.  But within seven years of the joint venture full time, the best performance of new enterprises, only 2013 of 28,000.

    Maxus is not the same and SAIC, Red Rock is not a new car company, has nearly half a century of experience in the heavy truck, SAIC brings enterprise system and data analysis tools, while cultural shift had ignored the old Red Rock, with the so-called " SAIC way "re-inject the enterprise," and not do addition subtraction ", so that the original Red Rock staff have some suited.

    Reports from zero Consulting Research Center for Automotive Research Group showed that despite the old Red Rock is located in the southwest, but the original user's loyalty is very high, and now this data slipped badly.

    This concept has not as SAIC Maxus is so "in order to make the weak strong," but the real lack of weakness.  Therefore, relying on passenger ideas for success Maxus, really SAIC commercial vehicle segment reinforcement it?  Even blue pine as market rumors, took office SAIC vice president, he can surprise move it?  Even the imminent return of our Xiong Weiming, may rule the commercial vehicle sector, he can, "Yang Yang light weight to avoid light or avoid heavy" it?

    It was also suggested that in itself is no relevant experience accumulated SAIC, not like before flowering in the commercial vehicle sector in general, but to put some emphasis.  For example, SAIC Maxus became the focus of development, and Nanjing Iveco and SAIC Iveco Hongyan will maintain the status quo, so as to establish the typical highlights.

    If so, Nanjing Iveco and SAIC Iveco Hongyan would be willing to do?

    The new era of weak plate exactly how to do this?  The new chairman Chen Hong in the first general meeting statement, the commercial does not appear in his remarks.  Perhaps, the Group for commercial vehicles sector, is at the strategic level also consider being.  As regards the need to break the SAIC internal promotion system and the introduction of commercial vehicles experienced professional managers to co-ordinate the weak sector, and that is another discussion of the scope.
    Source: http://auto.sohu.com/20140801/n402999015.shtml
    avatar
    patpending

    Number of posts : 3005
    Points : 3948
    Reputation : 53
    Registration date : 2009-02-05
    Location : Surrey

    Re: Maxus & SAIC Commercial

    Post by patpending on Fri Aug 01, 2014 10:29 am

    What is this saying? With Nanjing Iveco there is already a light commercial operation in SAIC, but it's not doing very well? The Maxus product is technologically superior - more like a car?
    avatar
    Windy
    Admin

    Number of posts : 3322
    Points : 4244
    Reputation : 165
    Registration date : 2009-02-02

    Re: Maxus & SAIC Commercial

    Post by Windy on Mon Aug 04, 2014 1:55 am

    patpending wrote:What is this saying? With Nanjing Iveco there is already a light commercial operation in SAIC, but it's not doing very well? The Maxus product is technologically superior - more like a car?
    I think it's just reporting rumors of personnel changes and trying to work out the reasons. Blue Pine is singled out as destined for a top post because of his fantastic success with Maxus.

    Not quite sure why they see Maxus as such a success, maybe Blue Pine's main success is in his publicity. Maxus has been growing steadily but it started off from zero, it's still not that big and the G10 has yet to prove itself in the form of sales.

    avatar
    patpending

    Number of posts : 3005
    Points : 3948
    Reputation : 53
    Registration date : 2009-02-05
    Location : Surrey

    Re: Maxus & SAIC Commercial

    Post by patpending on Tue Aug 05, 2014 4:46 am

    I purposefully *didn't* ask what brand Blue Pine was. He's the manager! Like a spy story! Wink

    Sponsored content

    Re: Maxus & SAIC Commercial

    Post by Sponsored content


      Current date/time is Mon Jun 26, 2017 8:39 pm