Maxus: Autumn Offensive

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    Windy
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    Maxus: Autumn Offensive

    Post by Windy on Fri Aug 15, 2014 4:21 am

    I wonder if Blue Pine in his new job can bring some of his success with Maxus to MG  Cool 


    SAIC Maxus preparations underway for further success in the first half


    In the second half, "autumn offensive" Layout future



    "7-9 years to complete the development of the industry in three years time, the formation of 'one third of the world' situation, and to achieve from the industry to the innovative game-facilitator transformation", with these words to describe these SAIC Maxus years of rapid development, appropriately.  In the first half of this year, SAIC Maxus remain "Maxus speed" strong momentum, made a breakthrough in products, markets, brands, etc., to refresh a number of industry records, writing a legendary striking.

    Based on the current fruitful harvest, and in the core of the recent dealer meeting held on SAIC Maxus issued "autumn offensive", the momentum forward, introduce more abundant high-quality products, enhance the brand added value and enhance the user experience, reinforce the innovative marketing , open a new round of rapid development.

    Definition of commercial vehicles market value of the new height record breaking new pattern of change

    The first half of 2014, domestic sales of light passenger remain steady modest growth, SAIC Maxus as a domestic commercial vehicle industry force, is increasing rapidly, the performance is particularly eye-catching.  January to July, total sales of SAIC Maxus 9295, an increase of 61.2%, the growth rate far exceeding the industry average.  Among them, V80 wide-body passenger and light in the overall market growth of 5.8% in the micro-state to an increase of 85.5% more than ten times the rate far exceeding the industry, the continuation of the past three years to make the industry's attention, "Maxus speed."  As of early August, 2014 SAIC Maxus has sold over a ten thousand, breaking last year's sales.

    Although industry newcomers, but SAIC Maxus leaps and bounds already changed the pattern of the original light passenger market.  As SAIC Maxus launched the first product, V80 from the outset to uphold the benchmark of world-class technology, beginning from R & D to adhere to market-oriented, more through continuous product upgrades, changes in the commercial vehicle market, "ten years is not updated." The state, for consumers to bring more customers to experience.  Since the 2011 listing, V80 remains a strong development momentum.  Strong monopoly fear duopoly, V80 all the way through the clutter, less than two years to break through the first camp and ranked in the top European top three wide-body passenger and light, the formation of "one third of the world" in the market.

    V80 continue to grow, the whole field of MPV G10 shocked the market, SAIC Maxus "wings simultaneously," the official landing strategy, "Maxus speed" is more powerful.  G10 also offer consumers a decade of leading product experience in the MPV market.  G10 to meet the needs of all areas of MPV users, public and commercial market for high-end product positioning and reasonable pricing, are more in line with China's national conditions and market demand, comparable to MPV market dominant GL8, the formation of "SAIC MPV Hutch" situation.  G10 bulk terminal in June from the beginning of the delivery of the user.  At the end of July, G10 has a down payment orders accumulated over 1600, gained wide market acceptance.

    Domestic market triumph, SAIC Maxus overseas markets through continuous deep plowing, harvesting fruits.  Currently, SAIC Maxus overseas export countries and regions from 2013 growth of 22 to 25, covering South America, the Middle East, ASEAN, Africa, Oceania and Europe, terminal sales grew nearly four times, became the wide-body passenger and light areas of export rate first, export the widest range of brands.  SAIC Maxus steady deep end of the market, the market share has also been a breakthrough.  This year, SAIC Maxus Fiji market share in more than 30% market share ranked second; in the New Zealand market, its market share has reached 15%, ranking third.  In addition, Australia, Chile, Malaysia and other markets open up retail and large customers have begun to make bulk orders.

    Painstaking construction system competitiveness "Maxus speed" to create powerful engine

    Why SAIC Maxus to break through in a short stick to the old market structure for many years, and the product delivered to more and more countries? Many industry insiders attributed these achievements SAIC Maxus enterprise system competitive.

    SAIC not only followed the scientific management mechanism, more sharing of resources, technology, platforms and SAIC, which is the fundamental source of competitive SAIC Maxus system.  In the first half, SAIC Maxus to industry-leading research and development capabilities to create the country's first full-field MPV G10 and increase the industry's first wide-body electric light passenger program V80 Hybrid.  Meanwhile, SAIC Maxus also create Wuxi one, two world-leading R & D manufacturing base level and modification of strength, with Chinese commercial vehicle industry's most comprehensive procurement and supply chain system, and relying on SAIC strategic port engine base engine plant, From the roots of protection of product quality.

    SAIC Maxus is not only willing to work hard in the product, manufacturing, research and development and other areas, are still many aspects of brand building, marketing, etc., with "live", with a "new" way to create a system of competitive advantage.  SAIC Maxus G10 just listed soon became the official car APEC meetings, relay "out of the same door," the GL8, became the integration of international standards, with high-quality next-generation MPV's representative, then also by AsiaInfo G10 summit, the second session of summer Youth Olympic Games, the SCO and other high-end international tournament of all ages.  Innovative marketing, SAIC Maxus accurately grasp the changing consumption patterns of customers, the first settled in the Chinese auto market's first O2O commerce platform - car sharing network, providing high-value consumer proprietary network models and exclusive promotions.

    SAIC Maxus adapt to the market understands the importance to meet the diverse needs of users, the future will accelerate rich product line, starting three product distribution, to further expand the product advantages.

    New energy, will be the second half of SAIC Maxus V80 as a platform around the domestic market, develop products to meet government and business, the leasing industry, urban logistics market segments demand new energy light passenger V80 product.  In addition to last year's Beijing auto show debut of the V80 have been pioneered by the program hybrid plug outside the commercial company has completed new energy access, V80 pure electric light passenger product development will also be completed at the end of the year and start selling.  In addition, SAIC Maxus will rely on the advantages of resources, accelerate new energy automotive products layout, new energy products continue to increase R & D investment, the follow-up program will accelerate the growth of hybrid G10, G10 developed pure electric products, and strive in the domestic light commercial car of new energy products accounted for 20% share and the products to overseas.

    SAIC Maxus invested nearly 2.5 billion yuan pickup projects are well underway.  Pickup product launch, not only the needs of the market, but also to participate in international competition to raise the stakes for SAIC commercial vehicles.  The pickup products to meet Euro 6 emission requirements and in accordance with the 2017 European / Australian five-star crash regulations and standards for the development, with a number of active and passive frontier security configuration, is the first to reach the international advanced level and market development for the global pickup truck type.  It is reported that the product is expected to be officially listed in 2017, while overseas sales accounted for SAIC commercial vehicles will be further increased dramatically.  In the top 20 markets overseas pickup except the United States, Canada, Mexico, the SAIC Maxus will enter the pre-V80 has been pioneering the 12 markets.

    In addition, a large SUV Maxus SAIC project has been approved recently, SAIC Maxus will enter the non-bearing SUV market.  Individual product differentiation strategy will focus on the main goal is to meet the public, police use vehicles, both need some off-road performance, the user needs more seats and luggage space, but also for the family size more consumers, reflect the personality and choices.

    With the advent of the new product after another, SAIC Maxus "wings strategy" will be fully upgraded.  On the one hand, wide-body passenger V80 and light pickups, will form a joint force in the traditional commercial vehicle market, on the other hand, the whole field of MPV G10 and SUV, the cross-border public business and private markets.  Whether already listed V80, G10, or the future will be listed in the pickup and SUV, SAIC Maxus are based on the world's leading technology to future-oriented products to consumers a new experience, then SAIC Maxus field will be formed in the light commercial vehicle full coverage, fully meet the different needs of the various market segments.

    Riding the momentum of rapid development, at a recent dealer meeting held on SAIC Maxus starts, "autumn offensive" to bring value to consumers upgrade experience, led wings landing strategy for enterprises in the second half and lay a solid foundation for future takeoff .  In this particular time node, "autumn offensive" is not only to undertake the SAIC Maxus strong development momentum in the first half, but started a new round of "Maxus speed" engine.

    SAIC Maxus for consumer feedback on the trust and love, SAIC will launch the second half of 2015 Maxus V80 models the entire department, in power, handling, convenience, safety and other aspects of further escalation, and for the first time in the field of domestic light passenger launch 6AMT models, continues to lead wide-body passenger and light goods change.  Meanwhile, SAIC Maxus launched the "Armco world" series of activities will focus on passenger and cargo markets and tourist passenger market sections of the V80 models, providing products equipped with oil gift card, set cars surprise, the old owner of courteous, service and maintenance and many other value feedback, share the autumn harvest with consumers.

    G10 same action continued.  In the second half, SAIC Maxus will continue to enrich G10 product spectrum, making it side by side with Shanghai GM GL8 further expand the "SAIC MPV Hutch" strategic advantage.  It is reported that, G10 Mitsubishi 2.4 engine models will be available by the end of next year, will launch Mitsubishi 2.0 engine models and 1.9T country five diesel models, as well as NLE2.0- SAIC new generation "CUBE-TECH" engine.  Maxus G10 will continue to cooperate with the national event and high specification events, the SCO will become an official partner, and for the Youth Olympic Games and the APEC series of meetings to provide follow-up services, and expand the "big trade Road Trip" and other markets activities, and constantly enhance the brand influence SAIC Maxus.

    Autumn season, on the occasion of the harvest, it is actively preparing for the future work on the occasion.  Faced with ever-changing market and increasingly fierce competition in the industry, SAIC Maxus remain "Maxus speed", accelerating to enhance the overall strength of I, will continue to break through innovation, "Maxus speed" adding new impetus towards the international class commercial enterprise.

    Background information:

    Shanghai Automotive Commercial Vehicles Limited ("SAIC commercial vehicle") is a wholly-owned subsidiary of Shanghai Automotive Group Co., Ltd..  Shanghai Automotive Commercial Vehicle Co. play to their technical superiority, the European commercial vehicle design standards, energy saving cutting-edge ideas, combined with a comfortable driving experience for consumers effort to build a series of products, the product spectrum covers minibuses, MPV, light trucks, special vehicles and other commercial vehicles modified whole field, the company has an international commercial vehicle brands SAIC legendary Maxus.

    SAIC Maxus commercial vehicle industry in China first introduced high-quality customization fast, intelligent variable configuration systems technology and tools, products in fuel economy, low carbon environmental protection, comfort, safety and other aspects of the industry are located in the front.  SAIC Maxus based on a global vision, adhere to the "technology, trust, progressive" brand core values, strive to build Maxus brand with international influence, to become commercial enterprises with international competitiveness, and to provide consumers with a high starting point, high-quality high standards of commercial products and services.

    SAIC Maxus minibus V80 with both short and long wheelbase, high, medium, and low roof height, covering business reception cars, commuter coaches, three categories of basic urban logistics vehicle models, have been formed covering the 2-22 seat The 34 series over 300 models, otherwise meet the needs of different sectors of the professional cars.  Meanwhile, the G10's MPV models with full coverage in the field of high-end MPV market positioning.  SAIC Maxus full interpretation of the multi-purpose commercial MPV.  9 large international benchmark products, leading technology represents a comprehensive and quality of passenger cars and commercial vehicles first introduced in many areas of configuration, establish a benchmark commercial areas.

    8 pledge covers weather free roadside assistance, travel continues, one hour emergency response, 24-hour customer service, 48 hours troubleshooting, differentiated value-added services, such as lean service support system; based on confidence in the product, SAIC Maxus V80 provide consumers with the industry's only three years 80,000 km powertrain warranty and two years 50,000 km vehicle warranty, G10 has put forward three years or 60,000 km vehicle warranty commitment to world-class service experience , truly allow consumers to "No downstream worry."  
    Source: http://news.cnfol.com/chanyejingji/20140815/18695116.shtml
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    patpending

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    Re: Maxus: Autumn Offensive

    Post by patpending on Sat Aug 16, 2014 5:38 am

    "SAIC MPV Hutch"

    the people carrier for people who breed like rabbits? Wink Seriously, while the large people carriers are gradually being discontinued in Europe, a Chinese family will be much smaller...
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    Re: Maxus: Autumn Offensive

    Post by Windy on Sat Aug 16, 2014 11:03 am

    patpending wrote:Seriously, while the large people carriers are gradually being discontinued in Europe, a Chinese family will be much smaller...
    When Chinese families get together then tend to quite large, plus the restrictions on birth rate are slowly being lifted. I can imagine a few extended families having a G10 between them.

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