USA: Would you buy a car from an unknown Chinese brand?

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    Windy
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    USA: Would you buy a car from an unknown Chinese brand?

    Post by Windy on Tue Jul 28, 2009 11:09 am

    Although the MG brand is very popular in some sections of USA society, much of the population has never heard of it. Some interesting results from a survey on USA car buyers:

    Newly released research shows fifteen percent of new car buyers in the United States say they would consider purchasing their next vehicle from China, and eleven percent would consider buying a car from India, without knowing specific brands or vehicles. This compares with sixteen percent who said they would consider a vehicle from Korea, which has been marketing vehicles in the U. S. since the 1980s.

    The just-released study - "Opportunity for Chinese and Indian Brands in the USA" - provides new insight into who these consumers are and what they're looking for in their next car or truck. Based on a national survey of more than 30,000 new car and truck buyers, AutoPacific's 2009 Research Suite database reveals insights into the willingness of Americans to consider cars and trucks coming from China and India.

    "Not only are a significant number of people willing to consider Chinese and Indian brands, this group consists of highly desirable buyers who would be coveted by any manufacturer. They tend to be young, well-educated, and affluent for their age and have good jobs in administrative, health care and middle management positions," added Peterson.

    The study shows Chinese and Indian considerers are more likely to currently own Japanese and Korean brands, indicating that these brands may have the most competition from the new entries, rather than domestic brands like Chrysler, Ford and GM. The study also revealed that while those who would consider a car from China and India rate reliability and durability high, they are not as interested in the dynamics of a vehicle like handling, braking and acceleration.
    Source: http://www.auto123.com/en/news/car-news/new-study-shows-willingness-to-accept-unknown-brands?artid=109891

    Maybe a good opportunity for Roewe, but maybe not MG if they are not interested in vehicle dynamics!


    Last edited by Windy on Tue Jul 28, 2009 12:38 pm; edited 2 times in total
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    patpending

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    Re: USA: Would you buy a car from an unknown Chinese brand?

    Post by patpending on Tue Jul 28, 2009 12:34 pm

    Windy wrote:...Maybe a good opportunity for Roewe, but maybe not MG if they are not interested in vehicle dynamics!
    Interesting, though I wonder what differences there are between a Chinese Roewe 550 and a Chilean or Belarussian MG550? If there's a 550 Sport, then anything is possible.

    That's more positive than I would have expected TBH...

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