MG in the Financial Times

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    Windy
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    MG in the Financial Times

    Post by Windy on Wed Oct 06, 2010 2:14 pm

    Some extracts:

    MG plans first all-new car in 15 years
    ...

    The first cars will be made from knocked-down kits brought from China. However, if the new model proves successful, MG plans to increase the amount of assembly it does in the UK – and thus give new life to what was once one of Europe’s largest car plants.

    MG has given London-based advertising agency DCH a brief to remind carbuyers of its heritage, without dwelling on sepia-tinged nostalgia for models made by MG Rover, which went into administration in 2005. “We’ve got to get across the idea of having a great past with a bright, exciting future”, says Guy Jones, MG Motor’s UK sales and marketing director.

    ...

    The company will sell the MG6 in a five-door fastback version, followed by a four-door saloon, and sell it for £16,000 to £20,000 – a modest price for a car of its size. If MG manages to revive its brand in Britain – and later in Europe – it will have ample room to expand on the sprawling Longbridge site, whose facilities include a mothballed paint shop.

    ...

    “MG Rover was a failing business that couldn’t fund new investment, and couldn’t survive”, says Mr Jones. “This is the polar opposite – part of one of the fastest-growing businesses in the world”.
    Full article: http://www.ft.com/cms/s/0/7f47b822-d0a2-11df-8667-00144feabdc0.html
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    richardk

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    Re: MG in the Financial Times

    Post by richardk on Thu Oct 07, 2010 2:24 am

    A postive article there..look forward to seeing the PR machine at work
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    Re: MG in the Financial Times

    Post by richardk on Fri Oct 08, 2010 12:19 pm

    DCH have done some interesting stuff especially with Fullers :-) http://blog.dch.co.uk/blog.aspx?category=client-Fullers and some MINI fun.... http://blog.dch.co.uk/blog/category/Motoring.aspx
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    Re: MG in the Financial Times

    Post by Windy on Fri Oct 08, 2010 2:19 pm

    richardk wrote:DCH have done some interesting stuff especially with Fullers :-) http://blog.dch.co.uk/blog.aspx?category=client-Fullers and some MINI fun.... http://blog.dch.co.uk/blog/category/Motoring.aspx

    Not to mention MG - http://blog.dch.co.uk/2010/10/6/mg-steps-up-a-gear-to-breathe-new-life-into-uk-business.aspx

    MG steps up a gear to breathe new life into UK business

    John Reed, 5th October 2010

    MG, the Birmingham-based British carmaker owned by China’s Shanghai Automotive (SAIC), will by the end of the year begin producing its first all-new car in 15 years, and from 2011 relaunch in the UK as a “value” brand.

    MG has given London based advertising agency DCH a brief to remind car buyers of its heritage, without dwelling on sepia-tinged nostalgia.


    A nice write up on MG and a mention of DCH in the FT. Look closely at the picture and you’ll see our very own client, Peter Brooking.


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