The LDV story

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    Windy
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    The LDV story

    Post by Windy on Tue Jan 18, 2011 9:02 am

    SAIC to Resurrect LDV Maxus

    Information and photos leaked from SAIC’s factory in Wuxi, Jiangsu province (Between Shanghai and Nanjing) show that the Chinese automaker has been working to bring back to life the LDV Maxus van, whose production in Birmingham, England was ended in December 2008.

    Launched in 2004, the award-winning Maxus was developed jointly by the now-defunct British van maker LDV and Daewoo Motor at a cost of £500 million. Russia’s GAZ acquired LDV in 2006 with a plan to produce Maxus in one of its Russian factories. As GAZ fell into financial trouble, the plan was never realized and production of the money-losing Maxus was halted in Birmingham towards the end of 2008.

    On October 15, 2009, a venture called Eco Concept purchased most of LDV’s assets. The head of Eco Concept at the time was Dr Li Qu (known in the UK as Dr Qu Li), a British Chinese whose father was a senior official of Nanjing Automotive Corporation which became part of SAIC in 2008. Eco Concept was believed to have acted as a proxy of SAIC, the real buyer.

    Li Qu has lived in the UK for over 20 years, was familiar with British culture, lifestyle and work style, and has many connections. Dr Li's father was an important NAC veteran engineer, because of this relationship, she and several major automakers in China have links. Dr Li has long worked as a consultant in the auto industry facilitating deals between UK and Chinese companies.

    After the purchase, production facilities of Maxus were shipped from Birmingham to the Wuxi factory of Nanjing Automotive, previously used in the production of Nanjing Soyat cars. According to a Chinese new report, SAIC has since been upgrading the interior and installing new devices on Maxus, with the hope of launching it in late 2011. ABS will become standard, and the high-end version will get features like backup radar, tire-pressure monitoring system, GPS, rear air conditioner. Italy’s VM Motori will supply the same 2.5L diesel engine as the one previously used on Maxus, rated at 88 kW/4000rpm and 300Nm/2000rpm.

    The original plan was: "We propose to start a new business, utilising retained production facilities at a new location in the Midlands, to focus on low volume, specialist vehicle production, starting small, targeting steady growth in a niche section of the market." The location was thought to be Longbridge however there has been no news on longbridge involvement since 2009. Currently it looks like the Maxus will initially be put on the market in China, possibly only in Minibus form with exports to follow in a similar fashion to the MG6. SAIC Charman Hu Maoyuan has recently stated that LDV is important in SAICs entry to global markets, following the purchase he said: "SAIC has bought LDV mainly for its intellectual property rights and the corresponding tooling equipment, in the UK we will retain a factory and export parts to the United Kingdom for local assembly, so that we can sell to the wide body light passenger vehicle market."

    You may notice from the images that the badge is no longer skip shaped and so the new Maxus may not be relaunched as an LDV, but instead as a...









    Main source: http://chinaautoweb.com/2010/08/saic-to-resurrect-ldv-maxus/
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    Steven211

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    Re: The LDV story

    Post by Steven211 on Tue Jan 18, 2011 12:39 pm

    I hope they do restart it, looks like a MG badge shape, Morris possibly? They are VAG instruments right?
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    Re: The LDV story

    Post by Windy on Tue Jan 18, 2011 12:48 pm

    Steven211 wrote:I hope they do restart it, looks like a MG badge shape, Morris possibly? They are VAG instruments right?
    It's definitely restarting, the Wuxi factory is building prototypes now and production vehicles later this year. We just don't have any UK specific news.
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    Re: The LDV story

    Post by Steven211 on Tue Jan 18, 2011 12:51 pm

    Windy wrote:
    Steven211 wrote:I hope they do restart it, looks like a MG badge shape, Morris possibly? They are VAG instruments right?
    It's definitely restarting, the Wuxi factory is building prototypes now. We just don't have any UK specific news.
    Be great if they started production in UK as kit form if they kept a bit of the factory, that place was huge, I am looking forward to see the changes, so it is definitely SAIC who own them then?
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    Re: The LDV story

    Post by Windy on Tue Jan 18, 2011 1:35 pm

    Steven211 wrote:so it is definitely SAIC who own them then?
    I don't know that they definitely own 100% but I don't see any reason to think otherwise.

    There is some link with Weststar (http://www.weststarldv.com/) but I think that is just supply of parts for existing LDV vehicles.

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    patpending

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    Re: The LDV story

    Post by patpending on Tue Jan 18, 2011 1:48 pm

    for completeness, the LDV story should include that picture of the van in front of the twin towers of Kuala Lumpur.

    Can't find that, but I found this:





    from www.weststarldv.com !!!
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    Re: The LDV story

    Post by Steven211 on Tue Jan 18, 2011 2:05 pm

    Anyone looked at LDV website? Very interesting...
    http://www.ldv.com/
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    Windy
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    Re: The LDV story

    Post by Windy on Tue Jan 18, 2011 2:48 pm

    patpending wrote:for completeness, the LDV story should include that picture of the van in front of the twin towers of Kuala Lumpur.

    Can't find that, but I found this:





    from www.weststarldv.com !!!
    It's in five parts Laughing





    (If your browser is wide enough then that will look OK, otherwise it will look like a jigsaw!)
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    Windy
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    Re: The LDV story

    Post by Windy on Tue Jan 18, 2011 2:53 pm

    Steven211 wrote:Anyone looked at LDV website? Very interesting...
    http://www.ldv.com/
    Only the UK flag at the top right!



    I found http://www.yuejin.co.uk/ more interesting, if only that it is now "forbidden" bom
    Apparently Yuejin trucks are in future to be sold as IVECO trucks.
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    Steven211

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    Re: The LDV story

    Post by Steven211 on Tue Jan 18, 2011 2:54 pm

    Windy wrote:
    Steven211 wrote:Anyone looked at LDV website? Very interesting...
    http://www.ldv.com/
    Only the UK flag at the top right!



    I found http://www.yuejin.co.uk/ more interesting, if only that it is now "forbidden" bom
    Apparently Yuejin trucks are in future to be sold as IVECO trucks.
    Not that, look it says eco concept LTD on the right.
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    Re: The LDV story

    Post by patpending on Tue Jan 18, 2011 9:49 pm

    Windy wrote:
    patpending wrote:for completeness, the LDV story should include that picture of the van in front of the twin towers of Kuala Lumpur.

    Can't find that, but I found this:





    from www.weststarldv.com !!!
    It's in five parts Laughing





    (If your browser is wide enough then that will look OK, otherwise it will look like a jigsaw!)

    Doh

    That looks fine to me. I should have noticed those twin bases! that's got to be the most "puzzling" image seen on the web!
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    Windy
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    Re: The LDV story

    Post by Windy on Wed Jan 19, 2011 2:40 pm

    Steven211 wrote:Anyone looked at LDV website? Very interesting...
    http://www.ldv.com/
    or - http://www.ldvgb.com


    LDV are based in Birmingham, UK and design, manufacture and distribute the multi award-winning MAXUS range of light commercial vehicles.

    Originally formed in 1993 as Leyland DAF Vans Ltd, it later changed its name to LDV Group Ltd and is now under Gaz Group ownership since July 2006.

    LDV have an annual turnover of £160 million and export vehicles to Europe, the Middle East and to the Asian Pacific Rim. They employ approximately 900 people producing at a current rate of approximately 13,000 vehicles per year.

    The Group also includes Birmingham Pressings, a stamping business producing body panels and subassemblies for LDV and external customers.

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