3, 2, 1 - Launch

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    Windy
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    3, 2, 1 - Launch

    Post by Windy on Mon Apr 11, 2011 1:14 pm


    MG hands media to Brilliant ahead of relaunch

    MG, the iconic British car brand, has appointed independent regional agency Brilliant Media to its media account, ahead of a major campaign to relaunch the brand in the UK and promote the new MG6.

    After winning a five-way competitive pitch called in November, Brilliant will plan and buy the media campaign, which will include the brand returning to TV for the first time since it was bought by Chinese firm, the Nanjing Motor Group, in 2005.

    Brilliant’s first campaign for MG will include press and online alongside TV, and will aim to reintroduce the brand to the UK consumer, as well as promote the MG6, the first new MG model for 16 years.

    Guy Jones, sales and marketing director at MG, said: "Brilliant won after demonstrating a thorough understanding of what we are trying to achieve, not only with the launch of the MG6, but with the brand moving forward.

    "MG is now back with a range of new products designed in the UK and the backing of the world’s eighth-largest car manufacturer. We wanted a media partner who shared our ambition.

    "This is the first of a number of new model launches we are planning and the reception has been tremendous, considering the media campaign has yet to start."

    DCH was appointed to the ad account in July 2010 after a competitive pitch against The Red Brick Road and the previous incumbent, Room 251. Film director Ridley Scott’s production company Ridley Scott Associates will make the ad.

    A spokesman for Brilliant said the creative is designed to show the "full evolution of the brand, recognising its place at the heart of British motoring heritage, while showcasing the huge investment and British engineering resource behind the new models".

    MG has had a chequered recent history. After BMW disposed of Rover Group in 2000, ownership of Rover and MG passed to the Phoenix consortium and was renamed MG Rover Group.

    ZenithOptimedia previously handled the £21m media account, but was put on review shortly before MG Rover was controversially put into administration in 2004.

    Since the brand was acquired by Nanjing Automotive Group, which later merged with Shanghai Automotive Industry Corporation, the only activity has been a small press, online and ambient campaign for the TF model in 2008.

    The win is good news for Brilliant Media, which has been through rough times of late, losing the TV, radio, outdoor and digital business for DFS, worth around £40m in billings, to MediaCom, and the £12m Asda regional media business to Carat.

    According to Nielsen figures MG spent £237,000 on media during the 12 months to the end of January 2011.
    Source: http://www.campaignlive.co.uk/news/1064862/MG-hands-media-Brilliant-ahead-relaunch/
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    Re: 3, 2, 1 - Launch

    Post by Windy on Mon Apr 11, 2011 1:16 pm


    MG 6 the new star at Longbridge after six year wait

    VOLUME production is finally returning to Longbridge next week after a marathon six-year absence – with the new Chinese MG 6 the star of the show.

    The first new MG sports car will be ceremoniously driven off the line through clouds of dry ice by MG Motor UK’s only female track worker, Lisa Ponter.

    The milestone on Wednesday will mark the restart of full customer production of Longbridge’s first all-new MG for 16 years, since the Birmingham car factory was owned by BMW.

    It comes exactly six years to the week that MG Rover closed its doors at Longbridge in 2005, throwing 6,500 people onto the dole queue.

    Doug Wallace, press and PR manager at the car firm, said the MG6 launch was a “historic moment” for Longbridge following up to £450 million worth of investment by owners Shanghai Automotive Industry Corporation.

    “The car is designed in Birmingham and all the engineering and development work is done in Birmingham,” he said.

    “We will be moving from production of hundreds of cars a year of the old TFs to thousands. The car is partially built in China and comes in minus the engine and gear box.

    “All the electrical connections and hydraulic systems are completed by us. The cars then go through a whole series of tests, including water tests, and the final sign-off is here before they go out to the dealerships.

    “We have already got up to 38 dealers and we are talking to another 23 who will be appointed in the very near future.”

    Wednesday’s launch will be followed by another gala event on Thursday, when dealers will pick up demonstration cars from Longbridge and drive in a convoy to Birmingham city centre to be greeted by city council VIPs at an official civic ceremony.

    The MG6 sports fastback will sell for between £15,495 and £18,995 and a new five-seater saloon priced at up to £20,000 is also in the pipeline for sale launch in the summer.

    The assets of MG Rover were originally bought for £53 million in July 2005 by Nanjing Automobile, who were later taken over by SAIC.
    Source: http://www.birminghammail.net/news/top-stories/2011/04/09/mg-6-the-new-star-at-longbridge-after-six-year-wait-97319-28488474/
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    Re: 3, 2, 1 - Launch

    Post by richardk on Mon Apr 11, 2011 1:29 pm

    MG6 will apparently be at the Pride of Longbridge Rally too
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    Re: 3, 2, 1 - Launch

    Post by Windy on Wed Apr 13, 2011 6:46 am


    Classic Brit Car Brand MG Returns From China As Grey Box





    The automotive offspring of an Anglo-Chinese collaboration will roll off the production line in Birmingham on Wednesday to show the world its sporty snout, aggressive grille and a familiar octagonal badge into which two famous letters have been squeezed.

    The MG6 fastback, which was designed and engineered in Britain but built mainly in China, is the first all-new MG to be launched in 16 years.

    It is also the 21st-century incarnation of an 87-year-old marque that was once a byword for all that was nippy, open-topped and carefree about British sports cars.

    Little wonder then that the company has opted for a little glitz to mark the day when full production of its cars resumes.

    “It will come through a showcase arch with a bit of fanfare,” said the company’s PR manager, Doug Wallace.

    Production of the car at MG Birmingham – a factory on the former Longbridge site – would not have been possible were it not for the company’s Chinese owners, the Shanghai Automotive Industry Corporation (SAIC).

    Six years ago, MG Rover Group went into administration and MG was bought by China’s oldest carmaker, NAC. Two years later, NAC merged with SAIC and the MG marque was once again reborn.

    Despite the ownership, and the fact that it is three-quarters built in China before being shipped over and finished off by the 40 or so manufacturing workers in Birmingham, Wallace insists the five-door hardtop is a true MG.

    “All of the design work for the car, all the styling and all of the actual engineering design work is done here, and all the engineering development and proving of the car is done by that team on site here at MG Birmingham,” he said.

    “The driving dynamics of the car are [also] overtly MG: it’s very sporty going through quick corners and bends and we think that’s a particular thing that sets us apart.”

    But those fantasising about the whoosh of wind through their hair as they tear down country lanes might want to rein in the romance: the MG6 is looking to take on the likes of the Ford Focus and Vauxhall Astra.

    Lest there be any doubt that the MG6 is not exactly a sporty coupe, Wallace added: “A lot of people compare it to the Skoda Octavia and the Vauxhall Insignia, for the body shape.”

    To others, though, the new car is about a lot more than the reinvention of a beloved brand.

    This week is the sixth anniversary of the closure of the once-great Longbridge plant, with the loss of 6,500 MG Rover jobs.

    The Labour MP Richard Burden, whose Birmingham Northfield constituency includes Longbridge, describes the MG6 as a milestone and, hopefully, a glimpse of real recovery.

    “We’re never going to see Rover’s return of 20,000 people engaged in mass car production, but what you’re seeing here is not just a new model rolling off the tracks at Longbridge but also a new model that was designed and developed at Longbridge,” he said.

    “Britain now excels in performance engineering and in automotive-related environmental technologies … [and] Longbridge can be a centre for that.”

    All the talk of corporate and regional revival, however, will prove premature if the marque fails to hit the mark this time around.

    According to Richard Ladds, editor of the MG Owners’ Club magazine, Enjoying MG, the new car is “very good, very capable, very competent … it’s not a BMW but it’s not a low-rent car either”.

    Nor is he bothered about where the car is mainly built.

    “It’s a bit like an Apple computer: I think, ‘Oh that’s a lovely Apple computer’, I don’t think, ‘Oh it’s built in China’.”

    The main thing, said Ladds, is that the old Morris Garages badge is once again on the bonnet of a new car.

    “There’s a somewhat strange brand loyalty and it’s nice to be able to say yes, we can go and buy a new MG,” he said.

    Source: http://www.psfk.com/2011/04/classic-brit-car-brand-mg-returns-from-china-as-grey-box.html
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    Re: 3, 2, 1 - Launch

    Post by Windy on Wed Apr 13, 2011 6:49 am


    How important is MG's UK production?




    Lisa Poynter drives the first MG off the Longbridge production line


    The Chinese automotive company SAIC's decision to resume MG production in the UK will keep some 400 people in employment.

    That is welcome news, though in the greater scheme of things it is of little significance to the British motor industry.

    SAIC's investment into the UK is in no way enormous - the set-up merely assembles the engine and gearbox and part of the body shell from parts made in China.

    And as it is mainly an assembly operation, rather than a fully fledged manufacturing plant, the benefits in terms of skills and for local suppliers will be limited.

    Brand builder

    Moreover, the initiative could do little to revive the MG brand in the market place, where it will be challenging car makers such as Volkswagen, Vauxhall and Ford.

    At this stage, these established motoring giants hardly see MG - with its planned output of between 2,000 and 3,000 cars in year one - as a credible rival.

    This is partly because China's car makers have been too busy serving their booming home market to pay much attention to crowded and slow-growing markets in the US and Europe.

    Eventually, however, the Chinese manufacturers will be focusing on global expansion.

    When that happens, having a well-known brand such as MG with a long history of being produced in the UK - as well as in China - might help SAIC steal a march on its Chinese rivals.

    "It's an iconic brand that's been around for 87 years," says Guy Jones, MG UK's sales and marketing director.

    British engineers


    In turn, this could well result in fresh investment from SAIC - not least in design, technology and testing facilities - as it will be important for the Chinese company to have a local presence that enables it to tailor its cars to European and other international markets.

    The MG6 is the first of several models designed and assembled in the UK
    This process, although still relatively small by automotive industry standards, has already started at Longbridge.

    The company recently opened a £5m design studio and technical centre at Longbridge.

    "Some 300 [designers and] engineers have been spending five years designing and developing a new range of MG products," says Mr Jones.

    "These products are designed for world markets to meet the toughest legislation in Europe and other parts of the globe," he said, insisting the new MG6 "is as British as any other vehicle on the road, perhaps more so than many, in that we designed this from a clean sheet of paper with a British team here in the UK".

    SAIC, which is already one of the 10 largest car makers in the world, could also want to invest in the UK to take advantage of the skills on offer, Mr Jones says.

    "We have this real powerhouse of engineering expertise in the automotive industry in this part of the country," he says.

    "It's important for our parent company SAIC to draw on that experience."
    Source: http://www.bbc.co.uk/news/business-13061937
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    Perkins

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    Re: 3, 2, 1 - Launch

    Post by Perkins on Wed Apr 13, 2011 7:38 am

    The video :http://www.bbc.co.uk/news/business-13061809
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    Re: 3, 2, 1 - Launch

    Post by Windy on Wed Apr 13, 2011 7:47 am

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    richardk

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    Re: 3, 2, 1 - Launch

    Post by richardk on Wed Apr 13, 2011 9:53 am

    Welcome back to the big time MG - we've missed you!

    Roverman

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    Re: 3, 2, 1 - Launch

    Post by Roverman on Wed Apr 13, 2011 9:04 pm

    Superb.
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    richardk

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    Re: 3, 2, 1 - Launch

    Post by richardk on Sat Apr 16, 2011 1:38 am

    Holden MG in Norwich now have an MG6 available for test drives. They are currently advertising the MG6 in the local paper.
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    docjunior2008

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    Re: 3, 2, 1 - Launch

    Post by docjunior2008 on Tue Apr 19, 2011 7:05 am

    Was anyone on here at the launch?

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    Re: 3, 2, 1 - Launch

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